Value added or price determinants
Board type furniture is won with price and design all the time, although the difference of hardware such as board plank, hardware decided price difference directly, but, along with people to life grade pursue gradually rise, the difference of product added value became board type furniture price to restrict element more greatly.
paying attention to the connotation and culture of the product is the magic weapon that the board type furniture wins. Nowadays, consumers' understanding of furniture not only stays in functionality, but also needs the perfect combination of functionality and artistry. Nowadays, more and more consumers begin to pay attention to the culture behind the brand. For example, the origin of the name "amore" is derived from a Korean love story. The whole style of furniture is Korean style, which is a product made by combining the elements of Chinese classical furniture with pure and orthodox Korean furniture.
A survey of domestic furniture enterprises shows that although they are Shouting the slogan of abandoning "brand popularization and product homogenization", there are few enterprises that can truly stand out and occupy the middle and high-end market. Because the admittance threshold of the industry is relatively low, a lot of small business blindly pursue interest, copy, the circumstance of copy is very serious, this also is the appearance on market appeared a large quantities of similar price however good and bad uneven low-end furniture product. Let board type furniture gradually become "cheap" pronoun, however, the fact is not so.
If you want to occupy the middle and high-end furniture market, blindly big price war, it seems not wise. Careful consumers can stay, many high-end furniture brands are playing the concept of "home design", their message is, "consumers are not only buying furniture, but a way of life." It may be an important way for the development of panel furniture to find the target consumers and improve the added value of the products through the design of the products so as to enhance the brand image in consumers' mind. If we can make the consumers do it, we will love the product at the first sight and even forget other factors such as the material of the product, then the product will be successful and the enterprise will be successful.
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